ASSIGNMENT MANAGEMENT
Designed and launched an assignment management experience that generated over $70,000 in revenue within the first month of release.
THE CHALLENGE
The existing assignment system lacked visibility, clarity, and prioritization. Users struggled to manage tasks efficiently, which limited adoption and revenue potential. The objective was to redesign the experience in a way that improved usability while directly supporting monetization goals.
ROLE & SCOPE
I served as the lead designer and owned the project from research and problem framing through UX strategy, interaction design, and prototype validation. I partnered closely with product leadership and engineering to ensure the redesign aligned with revenue objectives and launch timelines.
RESEARCH & INSIGHTS
Through user research and workflow analysis, I identified:
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• Friction caused by unclear assignment goals
• Time lost navigating the assignment experience
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These insights informed a design strategy focused on clarity, prioritization, and reducing friction around high-value actions.
STRATEGY & DECISIONS
To increase both efficiency and revenue impact, I:
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• Reorganized the information hierarchy to surface high-value assignments first
• Introduced clear status states
• Designed streamlined interaction paths that reduced unnecessary steps
• Aligned task flows with monetization triggers to ensure revenue opportunities were visible and actionable
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Every decision was evaluated against user efficiency and business growth.
OUTCOMES & IMPACT
I take pride in maintaining close collaboration with engineers from design through delivery. For this feature, we tested Figma’s Dev Mode as a replacement for Zeplin, which made meticulous documentation even more critical. I ensured that every component and interaction was clearly defined, allowing developers to implement designs with minimal ambiguity and friction.
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The redesigned assignment management experience generated more than $70,000 in revenue within the first month of launch.
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Users were able to navigate assignments more efficiently, prioritize effectively, and complete revenue-driving actions with less friction.
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This project demonstrated how strategic UX decisions can directly influence product growth and revenue outcomes.
