IDENTIFYING THE PROBLEM

The original Harmonize app branding leaned heavily on the global brand's bright reds and yellows—colors that, in a data analytics context, naturally signal warnings or losses. This created visual tension and accessibility issues, especially for users interpreting complex data. My goal was to evolve the app's brand so it aligned with the company’s global identity while feeling calm, modern, and trustworthy.

RESEARCH & REFINING THE DIRECTION

I explored how different hues, contrast ratios, and neutrals could convey clarity without losing the brand’s warmth. Using color theory and accessibility standards, I built a palette that balanced visual hierarchy with emotional tone—moving from “alert” reds to confident blues and balanced neutrals. Early concepts & moodboards helped communicate the shift to stakeholders and test for ACA compliance. 

CROSS-FUNCTIONAL COLLABORATION

To align the team, I ran a live Figma workshop using the interactive voting feature to gather input from product, engineering, and leadership. This session turned what could have been a subjective design debate into a collaborative decision-making moment. The C-suite’s engagement and support gave the direction real momentum across the company. Through multiple rounds of voting and iteration, we moved toward a more visually pleasing version of the brand to use in the application. 

LAUNCHING THE RE-DEFINED IDENTITY

The final Harmonize look introduced a cohesive visual system—clean typography & spacing, and a confident but approachable color palette. I even created a new Harmonize logo that could scale to future apps, setting a visual precedent for the product suite. The refined brand was immediately recognized for its polish and ease of interpretation, creating consistency across every touchpoint.